Google search has always been the great equalizer in website traffic. Because of Google+, the more attention and authority you have with other people the more traffic you get. To drive traffic to your site you need to connect through this relatively new social media platform.
How Google+ changes the search game
A critical type of Google search–”personalized search”–essentially makes Google+ the new Google search engine. This happens in a couple of ways. If, for example, you’re following a Google+ page related to your profession and you search for a related keyword, that page will appear higher in your results. If you share a page you’ve published to your site on Google+ and someone you’ve circled searches on something related to your post–on any Google product–your page will rank higher.
Given the enormous popularity of Google products, not having a Google+ profile may be detrimental to your progress in the Modern Age. Google+ needs to be one of your main social media marketing tools, and soon.
Getting started in Google+
First, you have to create a personal Google+ profile in order to create a Google+ page. As Google+ is automatically linked to everything Google, you start with your personal contacts on Gmail account. Use Google+ suggestions on finding more contacts (follow your nose). Then ask followers from your other social platforms to:
Connect with you on Google+.
Circle you on Google+.
Be sure to link to your Google+ profile from your main site, and put your Google+ profile in your e-mail signature. Use Google+ search to find new contacts in your business community–filtering for related people, enterprises, or professional associations.
Leverage Google+ for increased search traffic
Three big ways to increase search traffic to your website with Google+ are:
• Add your target market to Google+ circles.
• Join relevant Google+ Communities.
• Sign up for Google Authorship.
An easy way to add target marks to your own circles is to add shared circles from other Google+ users. Find these shared circles through Public Circles. Look for relevant Google+ Communities by entering keywords in the Google+ search bar–or hover on Home, go to Communities, then “recommended”. If you blog on multiple sites Google Authorship helps carry your reputation across the Google search spectrum.
Getting hip with Google Hangouts
Google Hangouts are essentially a free group video chat from Google. Unlike those offered by Skype and other competitors, you can broadcast Google Hangouts directly over your YouTube channel, creating video assets and enhancing your visibility online. Offer online seminars, or just arrange feedback on a project. Introduce yourself to clients en masse. Colleges and universities use Google Hangouts in their student recruitment process to show off features of campus life. Just think what you can do with it.
As exciting as the possibilities offered by Google+ are, they can only complement–never replace–the power of great content and quality engagement.