6 Tactics to help you get the edge in online marketing

Online marketing isn’t so difficult. All you have to do is get the right people’s attention, direct them to your website and begin building their trust. The following are some great ways to do just that.

Listen to Your Customers

Listening to your customers is the first thing you need to do. While this isn’t just a tactic, listening can take on several forms that many marketers don’t employ. For example, sending occasional one to three-question questionnaires can get a lot of information on who your customers are and how they think. You can also ask customers if they’d be willing to give you an opinion about your website’s look or operation in exchange for a small discount. While this is an investment, it can be a very good one when you substantially increase your conversion rate.


Blog Frequently

Blogging on a regular basis is a good thing. You don’t have to blog every day, but doing so one to three times per week is considered the gold standard. This way the search engines will always have something new to index and a visitor to your site will have plenty of interesting things to read.

Speak Publicly

Public speaking takes you offline, but that’s a very good thing. One of your best sources of referrals is existing customers because they already trust you. And out of all the ways to grow trust in your competence, public speaking is the very best. You can tell stories, share challenges you’ve overcome and relate lessons that will show how your experience will help your listeners. You can even record videos of these presentations and upload them online, further growing people’s respect for you.

Install Opt-in Boxes All Over Your Web Properties

Opt-in boxes are the secret to growing your email marketing. Email marketing services are great for distributing your messages and getting people to read your blog posts, but the best way to build your list is to have opt-in boxes everywhere. Every page of every site your company owns needs to have a catchy opt-in box.

Use Social Media

Your website is the epicenter of your business because it provides a lot of value and explains how you can help people. But often this is not the first place people hear or read about your business. When you use social media, you’re approaching your customers on their terms, and this is very powerful.

Cross-sell after Checkout

When a customer has just made a purchase from you, this is the perfect time to recommend another potentially useful product. This is a person who has already committed to buying, so you know their wallet is open and they’re serious. In a lot of cases, seeing an option to add another item and rapidly check out with it gives your customer more value and lets them learn more from you. This additional offering can also reference your website, such as offering an auto-responder course or a regular chat meeting group with you.

There are numerous ways you can bring potential customers to your website. Each new way will add leads and help you improve your conversion rate.


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