One of the major considerations for running a successful website nowadays is not just finding the right price but a host that also provides good blog coverage in their package.
Blogging is an integral part of marketing if you want a boost of traffic to your site and add to your online reputation with good, relevant content. According to Business.com over half of consumers who purchase online havesaid that a good blog is a contributory factor in whether they decide to buy or not.
With that in mind, it’s no wonder that many small and medium size businesses are investing more of their marketing budget. The trick from the very outset, though, is to find a good web hosting company that delivers what you need.
Here are just five things to ask before you sign on the dotted line with any hosting service:
1. Do You Need a Separate Blog Site?
The expert opinion on this will usually say that your blog should be part of your main website. The reason for this is that most businesses only have the resources for one blog site and keeping it as part of your online presence (in other words as http://mysite.com/blog) helps to improve overall SEO.
A separate blog site basically needs to develop its own SEO, although it can be beneficial in a small way by providing inbound links. Initially, if you are setting up one blog then keep it in-house, as it were. If you later have the resources for other blogs these can be developed as independent entities.
2. What Blogging Software is Available?
Most hosting sites now provide different blogging software that is available as part of their packages at the click of a button. That means you can download something like WordPress, B2Evolution or Nucleus all of which are reasonably rich in features and are easy to use. The most popular blogging platform is WordPress and this has a wide range of add-ons that you can use for free.
3. How’s Your Hosting Service with Uptime?
When you’re searching for a host one of the most important aspects is uptime – that is, how much time your site is going to be available to users. This is normally quoted as quite high on most hosting sites so it’s worth checking out independent reviews that have taken a closer look at this kind of performance. Also look for a host that guarantees service – the last thing you want is users getting frustrated because download speeds are too low or your run a social media campaign and your site is undergoing unscheduled maintenance when they arrive.
4. Is There Good Customer Support?
Most blog web hosting should come with good customer support which means there’s an opportunity to contact their office in a variety of ways, from email and live chat to simply picking up the phone. Go for a hosting company that offers 24/7 customer support and don’t forget to check that it’s responsive.
5. What Metrics Are Available?
Finally, as with most online activity if you run a business, you’re going to want to have a good set of metrics in place. You can always install Goggle Analytics though most blogging software and hosting services now come with a range of different metric solutions that can help you keep track of who is visiting your site and where they are coming from.